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23.03.2021 18:17 Аналитика
Sports marketing versus marketing in sports
Sports marketing versus marketing in sports — the difference is not only in word order. Sports marketing is a powerful tool that is successfully used to promote not only sports, for example football and hockey teams, but it also works in various business sectors. When dealing with sports topics, it is worth distinguishing between “pure” sports marketing and marketing in sports. These are two completely different approaches and sets of tools, each of which is good in a particular situation. Experts believe that sports marketing is very different from marketing in sports. In the first case, we are dealing with pure sports; that is, teams and athletes. In the second, with ordinary marketing in sports, when traditional marketing tools are used in sports-related areas. Sports marketing has several very specific tasks: Impress the fans. Enhance loyalty to a specific sports club or athlete/player. Encourage journalists to write emotive...