Postoplan - Консультации

There are two fundamental conditions that must be met at the same time. Everything you do, you do for those you consider to be the target audience of your project. If you take the views of all design outside observers, you will never hear a unanimous opinion. Therefore: Strike a balance. With colors, you can evoke the emotion and mood that you want. If your target audience is youth, focus on bright colors. If they are older people, give preference to pastel colors. Develop a visual concept. Consider what information you will publish. For example, if these are products along with helpful tips, you can design templates for product posts. Don’t forget that the human eye perceives regularity better than chaos. This allows users to see the relationship between images in the feed. Always plan your posts for the future. This will show you what your feed will look like. Planning will also save you from sudden style changes, inconsistencies...

As soon as users go to your page, they evaluate it and decide whether to subscribe. Studies show that the human brain simultaneously decodes image elements while text takes longer to process. Conclusion: The look of your account affects how many of your followers will eventually become your customers. That’s why it is so important to take into account all the nuances when designing a profile. Having looked at the profile header, everyone should understand where they are and how you can be useful or interesting for them. For the description, choose the language that is close to your target audience.  Specify the methods of communication. Check your email regularly, answer calls, and be ready to meet customers at the address if you have an offline store. What to write about yourself? List the types of products, and tell what you do. Submit a special offer: discount, free useful material, etc.  You can add your branded hashtag...

LinkedIn is a social network that is poorly represented in the SMM field. And that's a mistake because competent promotion on it will be very useful for your business. But not every product is suitable for this platform. You've probably heard of LinkedIn as a job search network. Perhaps you even have your own page with a certain number of contacts. That's right since the main purpose of this social network is finding business contacts and establishing a connection with them. Today it has more than 500 million users worldwide and brings together representatives of 150 business sectors from 200 countries, of which 27 million users live in Europe. After having registered on the platform, new opportunities open up for you: now you can publish your resume if you are looking for a job, or post vacancies if you are looking for new specialists. You can recommend your contacts for a position, and conversely, someone can recommend you. There are...

28 октября 2019 года в России появилась новая бесплатная система управления социальными сетями и мессенджерами — Postoplan. Основные отличия «Постоплана» от других сервисов отложенной публикации — отсутствие тарифных планов и принципиально новый подход к ценности для пользователей. Проект разработали в Эстонии, а команда Postoplan объединяет талантливых разработчиков из Эстонии, России, Украины, Мексики, Сербии и Австрии. Postoplan работает по freemium-модели, как Slack или Trello. Сервис полностью бесплатен без ограничения по времени действия и числу пользователей: каждому пользователю доступны десять бесплатных аккаунтов, семь соцсетей и один мессенджер. Система поддерживает, в том числе, Instagram, Facebook, VK и Telegram. Если этого недостаточно, есть расширенные PRO-аккаунты. Тарифных планов нет: если нужно больше десяти бесплатных аккаунтов, пользователи просто покупают столько PRO-аккаунтов, сколько им необходимо. Ценовую...